Our Story

Born from a shared passion for delicious and homemade baked goods, this mother & daughter team joined forces to launch VanEllin. Underwhelmed by the quality of baked good offerings in the marketplace, we created a food company that focuses on homemade taste and uniqueness over uniformity and mass production. Our mission is to elevate the marketplace with our high-quality baked goods while bringing convenience for today’s busy families.

Bringing each of our own culinary and business experiences to the table, and sharing a vision to bring homemade taste back to store-bought food, we are confident we will put a delicious product into the hands of our customers. We take great pride in the fact that our products are not cookie-cutter (literally and figuratively)!